Not all email subscribers are the same—so why treat them that way?
Segmenting your email list allows you to send targeted messages to specific groups, increasing engagement and conversions.
For example, group your subscribers by purchase history, interests, or location.
- If you’re running a local event, target subscribers in that area.
- Launching a new product? Focus on customers who’ve bought similar items.
Most email platforms offer segmentation tools, so use them to deliver the right message to the right audience.
Tailored emails show you understand your audience’s needs—and that’s marketing gold.
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