Want your customers to feel like you truly understand them? Personalization is the way to connect on a deeper level and stand out from generic messages.
Here’s how to get started:
- Segment Your Email List: Tools like Mailchimp or Klaviyo let you group subscribers by behavior, interests, or location (see Marketing Quick Tips 9 on segmentation).
- Add Personal Touches: Use customers’ names in emails or recommend products based on their past purchases.
- Time It Right: Send a handwritten note card during milestones like birthdays or anniversaries to show you care.
Personalized marketing makes customers feel valued—and valued customers keep coming back!