Here are five new marketing terms to master:
- Freemium: Offering basic services for free while charging for premium features (think Spotify).
- Drip Campaign: Automated emails or other types of content sent at scheduled intervals, nurturing leads over time.
- Playbook: A playbook is a strategic document or guide that outlines repeatable processes, tactics, and best practices for achieving specific goals. Think of it as a recipe or manual for success in a particular area.
- Alt Text: Descriptions for images on websites, improving accessibility and SEO.
- Heatmap: Visual data showing where users interact most on your webpage.
Learn these terms to elevate your marketing game!