Marketing Quick Tips 39: Use Customer Feedback to Shape Strategy

Your customers are your best resource for improvement.

• Run Surveys: Use tools like SurveyMonkey or Slido to ask for honest opinions.
• Monitor Reviews: Identify recurring praises or complaints on platforms like Yelp or Google (see Marketing Quick Tips 16 on encouraging reviews).
• Create a Feedback Loop: Share changes made based on feedback to show customers they’re heard.

Pro Tip: When seeking input, ask for advice instead of feedback. According to Robert Cialdini, this subtle shift frames your customers as collaborators rather than critics. It creates a sense of partnership, encouraging constructive suggestions and building goodwill.

Listening to your audience builds trust and helps you refine your offerings.