Marketing Quick Tips 43: Leverage Short-Form Video for Maximum Reach

Short-form videos are dominating social media. 

TikTok, Instagram Reels, and YouTube Shorts offer incredible reach and engagement. Even LinkedIn is getting in on the video bandwagon.

Here’s how to make an impact:

• Keep it snappy – Videos under 60 seconds perform best.
• Follow trends – Use popular sounds and challenges to increase visibility.
• Provide value – Teach, entertain, or inspire in a quick, digestible format.

Bonus Tip: Use an AI tool like Captions to generate captions for your videos to keep them accessible.

If you’re not already using short-form videos, now is the time to start! (See Marketing Quick Tips #8 for more on video marketing.)