If you have a business of any size and you don’t know who Keith Cunningham is - look him up. Then, learn from him. He’s made a ton of money. Then, lost all of it and then some. And then made a different ton of money. He learned a lot through those processes and he puts it out there for others to learn from.
“Not all progress is measured by ground gained. Sometimes progress is measured by losses avoided.”
“Keeping money requires a different set of skills than making money.”
“You can’t play the game unless you speak the language.”
“Numbers tell a story. You have to know how to translate numbers back into words.”
“Every failure of leadership, at its root, is a lack of courage.”
“Only reasons to spend money (in a business) - get new customers and keep customers that you have.”
“A house that can withstand a hurricane is indistinguishable from one that can’t, until there’s a hurricane.”
“The things that people think are their problems are usually symptoms of the real problem.”
“The key to effective thinking is starting with a really good question.”
“You will keep making mistakes until you learn the lesson.”
“We can see our own shots. We can’t see our swing. Coaches/Mentors/Board members/etc are mandatory for success and improvement.”
“Questions great CEOs ask - what am I missing, where am I wrong, what do I need to learn?”
“Suffering can only happen when you argue with reality.”
“Value that is created and not delivered is of no value. Value that is delivered and not perceived is of no value.”
“People rarely buy what the business thinks it’s selling.”
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