---
title: "Book Brew 18: The Nature of Knowledge and Decision-Making"
description: Explore the nature of knowledge and decision-making. Dive into philosophical conversations, insights from Blink, and ponder the balance between conscious and unconscious decision-making.
image: https://thoughtsbrewing.com/hubfs/Mindful%20Musings.jpg
---

[![Thoughts Brewing Logo](https://thoughtsbrewing.com/hs-fs/hubfs/Thoughts%20Brewing%20Logo_Round_Final_Light%20Blue_Transparent%20Background-1.png?width=200&height=600&name=Thoughts%20Brewing%20Logo_Round_Final_Light%20Blue_Transparent%20Background-1.png "Thoughts Brewing Logo")](https://www.thoughtsbrewing.com/)

Search toggle

- [Home](https://thoughtsbrewing.com/en-us/home)
- [About](https://thoughtsbrewing.com/en-us/about)
  
  About

    - [About Us](https://thoughtsbrewing.com/en-us/about)
    - [FAQs](https://thoughtsbrewing.com/en-us/faqs)
- [Blog](https://thoughtsbrewing.com/blog)
  
  Blog

    - [Blog Subscription](https://thoughtsbrewing.com/en-us/blog-subscription)
    - [Ask A Question](https://thoughtsbrewing.com/en-us/ask-us-anything-business-tech)
    - [Blog Home](https://thoughtsbrewing.com/blog)
    - [AI Articles](https://thoughtsbrewing.com/blog/tag/ai)
    - [Articles by Damien](https://thoughtsbrewing.com/blog/author/damien)
    - [Articles by Danielle](https://thoughtsbrewing.com/blog/author/danielle)
- [AI Training/Courses](https://thoughtsbrewing.com/en-us/courses)
  
  AI Training/Courses

    - [Next-Level AI Workshops](https://thoughtsbrewing.com/en-us/next-level-ai-workshops)
    - [Free ChatGPT Email Course](https://thoughtsbrewing.com/en-us/chatgpt-kickstarter-email-course)
    - [Request a YouTube Video](https://thoughtsbrewing.com/en-us/youtube-video-request-page)
    - [AI Quick Tips](https://thoughtsbrewing.com/blog/tag/ai-quick-tips)
    - [Writing Style Guide Template](https://thoughtsbrewing.com/en-us/writing-style-guide-template)
    - [Human + AI Playbook Template](https://thoughtsbrewing.com/en-us/human-ai-playbook)
    - [NotebookLM Masterclass](https://maven.com/thoughts-brewing-llc/learn-notebooklm-in-a-weekend-2-cohort)
- [Fractional COO/CTO Services](https://thoughtsbrewing.com/en-us/fractional-coo/cto-services)
- [Contact](https://thoughtsbrewing.com/en-us/contact)

[Contact](https://thoughtsbrewing.com/en-us/contact)

[![Thoughts Brewing Logo](https://thoughtsbrewing.com/hs-fs/hubfs/Thoughts%20Brewing%20Logo_Round_Final_Light%20Blue_Transparent%20Background-1.png?width=200&height=600&name=Thoughts%20Brewing%20Logo_Round_Final_Light%20Blue_Transparent%20Background-1.png "Thoughts Brewing Logo")](https://www.thoughtsbrewing.com/)

- [Home](https://thoughtsbrewing.com/en-us/home)
- [About](https://thoughtsbrewing.com/en-us/about)
  
  About

    - [About Us](https://thoughtsbrewing.com/en-us/about)
    - [FAQs](https://thoughtsbrewing.com/en-us/faqs)
- [Blog](https://thoughtsbrewing.com/blog)
  
  Blog

    - [Blog Subscription](https://thoughtsbrewing.com/en-us/blog-subscription)
    - [Ask A Question](https://thoughtsbrewing.com/en-us/ask-us-anything-business-tech)
    - [Blog Home](https://thoughtsbrewing.com/blog)
    - [AI Articles](https://thoughtsbrewing.com/blog/tag/ai)
    - [Articles by Damien](https://thoughtsbrewing.com/blog/author/damien)
    - [Articles by Danielle](https://thoughtsbrewing.com/blog/author/danielle)
- [AI Training/Courses](https://thoughtsbrewing.com/en-us/courses)
  
  AI Training/Courses

    - [Next-Level AI Workshops](https://thoughtsbrewing.com/en-us/next-level-ai-workshops)
    - [Free ChatGPT Email Course](https://thoughtsbrewing.com/en-us/chatgpt-kickstarter-email-course)
    - [Request a YouTube Video](https://thoughtsbrewing.com/en-us/youtube-video-request-page)
    - [AI Quick Tips](https://thoughtsbrewing.com/blog/tag/ai-quick-tips)
    - [Writing Style Guide Template](https://thoughtsbrewing.com/en-us/writing-style-guide-template)
    - [Human + AI Playbook Template](https://thoughtsbrewing.com/en-us/human-ai-playbook)
    - [NotebookLM Masterclass](https://maven.com/thoughts-brewing-llc/learn-notebooklm-in-a-weekend-2-cohort)
- [Fractional COO/CTO Services](https://thoughtsbrewing.com/en-us/fractional-coo/cto-services)
- [Contact](https://thoughtsbrewing.com/en-us/contact)

[![Thoughts Brewing Logo](https://thoughtsbrewing.com/hs-fs/hubfs/Thoughts%20Brewing%20Logo_Round_Final_Light%20Blue_Transparent%20Background-1.png?width=200&height=600&name=Thoughts%20Brewing%20Logo_Round_Final_Light%20Blue_Transparent%20Background-1.png "Thoughts Brewing Logo")](https://www.thoughtsbrewing.com/)

Search toggle

[Contact](https://thoughtsbrewing.com/en-us/contact)

- [Home](https://thoughtsbrewing.com/en-us/home)
- [About](https://thoughtsbrewing.com/en-us/about)
  
  About

    - [About Us](https://thoughtsbrewing.com/en-us/about)
    - [FAQs](https://thoughtsbrewing.com/en-us/faqs)
- [Blog](https://thoughtsbrewing.com/blog)
  
  Blog

    - [Blog Subscription](https://thoughtsbrewing.com/en-us/blog-subscription)
    - [Ask A Question](https://thoughtsbrewing.com/en-us/ask-us-anything-business-tech)
    - [Blog Home](https://thoughtsbrewing.com/blog)
    - [AI Articles](https://thoughtsbrewing.com/blog/tag/ai)
    - [Articles by Damien](https://thoughtsbrewing.com/blog/author/damien)
    - [Articles by Danielle](https://thoughtsbrewing.com/blog/author/danielle)
- [AI Training/Courses](https://thoughtsbrewing.com/en-us/courses)
  
  AI Training/Courses

    - [Next-Level AI Workshops](https://thoughtsbrewing.com/en-us/next-level-ai-workshops)
    - [Free ChatGPT Email Course](https://thoughtsbrewing.com/en-us/chatgpt-kickstarter-email-course)
    - [Request a YouTube Video](https://thoughtsbrewing.com/en-us/youtube-video-request-page)
    - [AI Quick Tips](https://thoughtsbrewing.com/blog/tag/ai-quick-tips)
    - [Writing Style Guide Template](https://thoughtsbrewing.com/en-us/writing-style-guide-template)
    - [Human + AI Playbook Template](https://thoughtsbrewing.com/en-us/human-ai-playbook)
    - [NotebookLM Masterclass](https://maven.com/thoughts-brewing-llc/learn-notebooklm-in-a-weekend-2-cohort)
- [Fractional COO/CTO Services](https://thoughtsbrewing.com/en-us/fractional-coo/cto-services)
- [Contact](https://thoughtsbrewing.com/en-us/contact)

What are you looking for?

# Book Brew 18: The Nature of Knowledge and Decision-Making

 May 7, 2024

![Picture of Danielle Price Griffin](https://app.hubspot.com/settings/avatar/31045232924d123af765cd9b1925a9ce) [Danielle Price Griffin](https://thoughtsbrewing.com/blog/author/danielle)

![Book Brew](https://thoughtsbrewing.com/hubfs/Mindful%20Musings.jpg)

Damien and I just had a most interesting philosophical conversation about knowledge. 

We talked about something random, and he said (jokingly), “Everybody knows that.” 

It got me thinking: is there any universal knowledge that “everybody” actually knows?

After much thought and further discussion, we determined that, for one reason or another, there isn’t.

I then concluded that “saying ‘Everybody knows that’ will always be wrong”—which he countered with that just that statement itself would be wrong because of the use of always. 

Looking back years ago to when I took philosophy courses, I never would have thought that he and I would be having philosophical conversations regularly.

## Insights from *Blink* on Decision-Making

It is not really related to the philosophical conversation, but in the book *Blink*, Gladwell discusses decision-making and how there are two parts of our brain that we use to make decisions—a conscious one and an unconscious one. 

He also mentions that many decisions “made very quickly can be every bit as good as decisions made cautiously and deliberately.” 

This brings me back to the decision-making process we adopted with The 6 Thinking Hats. While we use the full process for larger decisions, we often use only the Red Hat (emotional, gut, instinctive feeling) for smaller decisions. 

It will be interesting to see how reading *Blink* may change my mind (or not) on the decision-making process we use for the business.

## Ponder This

1. Have you encountered situations where the assumption that "everybody knows that" turned out to be false?
2. How do you balance conscious and unconscious decision-making in your personal or professional life?

Share your thoughts and experiences in the comments below!

### Books

- Thinking Fast and Slow
- Influence
- Mindset
- Blink

### Share:

[Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fthoughtsbrewing.com%2Fblog%2Fbook-brew-the-nature-of-knowledge-and-decision-making%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [Share on LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fthoughtsbrewing.com%2Fblog%2Fbook-brew-the-nature-of-knowledge-and-decision-making%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [Share on X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fthoughtsbrewing.com%2Fblog%2Fbook-brew-the-nature-of-knowledge-and-decision-making%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&text=Book+Brew+18%3A+The+Nature+of+Knowledge+and+Decision-Making)

[Decision Making](https://thoughtsbrewing.com/blog/tag/decision-making), [Book Brew](https://thoughtsbrewing.com/blog/tag/book-brew)

## Comments

## Related posts

##### Menu

- [Home](https://thoughtsbrewing.com/en-us/home)
- [About](https://thoughtsbrewing.com/en-us/about)
- [Blog](https://thoughtsbrewing.com/blog)
- [AI Training/Courses](https://thoughtsbrewing.com/en-us/courses)
- [Fractional COO/CTO Services](https://thoughtsbrewing.com/en-us/fractional-coo/cto-services)
- [Contact](https://thoughtsbrewing.com/en-us/contact)

[Privacy Policy](https://thoughtsbrewing.com/en-us/privacy-policy)   |  [Terms of Use](https://thoughtsbrewing.com/en-us/terms-of-use)    |   Herndon, VA   |   703-296-9912   |   ©2022-2026 Copyright Thoughts Brewing, LLC

[Follow us on LinkedIn](https://www.linkedin.com/company/thoughts-brewing-llc) [Follow us on Facebook](https://www.youtube.com/@thoughtsbrewingllc) [Find us on Google](https://g.co/kgs/YhpnVFp) [Find us on Yelp](https://www.yelp.com/biz/thoughts-brewing-herndon) [Follow us on Facebook](https://www.facebook.com/thoughtsbrewingllc)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Danielle Price Griffin",
    "url" : "https://thoughtsbrewing.com/blog/author/danielle"
  },
  "dateModified" : "2024-07-11T18:38:50.380Z",
  "datePublished" : "2024-05-07T16:09:00.000Z",
  "headline" : "Book Brew 18: The Nature of Knowledge and Decision-Making",
  "image" : [ "https://thoughtsbrewing.com/hubfs/Mindful%20Musings.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://thoughtsbrewing.com/blog/book-brew-the-nature-of-knowledge-and-decision-making",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://thoughtsbrewing.com/hubfs/Thoughts%20Brewing%20Logo_Round_Final_Light%20Blue_Transparent%20Background-1.png"
    },
    "name" : "Thoughts Brewing, LLC"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "United States of America",
    "addressLocality" : "Herndon",
    "addressRegion" : "Virginia",
    "postalCode" : "20170",
    "streetAddress" : "205 Van Buren Street, Suite 120"
  },
  "email" : "contact@thoughtsbrewing.com",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://24461783.fs1.hubspotusercontent-na1.net/hubfs/24461783/Thoughts%20Brewing%20Logo_Round_Final_Light%20Blue_Transparent%20Background-1.png"
  },
  "name" : "Thoughts Brewing, LLC",
  "telephone" : "703-296-9912",
  "url" : "https://thoughtsbrewing.com"
}
```