Most people treat ChatGPT like Google.
They type in “Write a marketing plan” and hope for brilliance. Instead, they get a wall of bland text that sounds like a term paper written by a sleep-deprived freshman.
The issue the prompt, not the AI tool.
ChatGPT works best when you treat it like a conversation, not a magic eight ball (did you know they are considered “vintage” toys now!!??). The more context you give, the smarter it feels. It’s like asking a chef for “food” versus saying, “I want a spicy taco with mango salsa and no cilantro.”
Instead of asking: “Write a marketing plan.”
Try using the R.A.C.E. Prompt Framework:
“You are a marketing coach for small therapy practices. [role]
Create a marketing plan for a new play therapy clinic. [action]
Include local outreach ideas, a small budget, and two social post examples. [context]
Keep the tone friendly and encouraging. [expectation]”
This becomes a better prompt because it gives you something you can use versus something you want to delete on sight.
If ChatGPT feels useless, you don’t need a different model or tool, but you do need better questions. Think of R.A.C.E. as your shortcut to clearer instructions and faster results.