Most people treat ChatGPT like Google.
They type in “Write a marketing plan” and hope for brilliance. Instead, they get a wall of bland text that sounds like a term paper written by a sleep-deprived freshman.
The issue the prompt, not the AI tool.
ChatGPT works best when you treat it like a conversation, not a magic eight ball (did you know they are considered “vintage” toys now!!??). The more context you give, the smarter it feels. It’s like asking a chef for “food” versus saying, “I want a spicy taco with mango salsa and no cilantro.”
Try This Instead
Instead of asking: “Write a marketing plan.”
Try using the R.A.C.E. Prompt Framework:
- Role: Who is ChatGPT pretending to be?
- Action: What do you want it to do?
- Context: What details help it do the job?
- Expectation: What format or tone do you want?
Example:
“You are a marketing coach for small therapy practices. [role]
Create a marketing plan for a new play therapy clinic. [action]
Include local outreach ideas, a small budget, and two social post examples. [context]
Keep the tone friendly and encouraging. [expectation]”
This becomes a better prompt because it gives you something you can use versus something you want to delete on sight.
The Takeaway
If ChatGPT feels useless, you don’t need a different model or tool, but you do need better questions. Think of R.A.C.E. as your shortcut to clearer instructions and faster results.
Stop wrestling with bland AI answers.
Our AI Quick Tips blog shows you how to ask better questions → Get prompts that actually work:
Comments