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BizTech Q&A 85: Perplexed by Perplexity?

BizTech Q&A

Answering your questions about business and technology

Question

Why can’t I do certain things in Perplexity anymore?  I used to be able to do everything.

~ L. B.

Answer

Hi L. B.,

It depends on which things you used to be able to do.

More than likely it is one of two things -

    1. They got rid of the feature
      1. The tools are changing all the time
    2. (more likely) They added a new Max plan and put some popular features behind a new paywall


If it’s #2, we feel your pain. We’ve had Perplexity Pro for a while and one day we weren’t able to use certain models, and were locked out of new features.


You can tell with certain things because they will now have a little “Max” next to them (and a lock).

Like this → A close-up screenshot of a dark-mode sidebar menu showing two features with distinct icons: "Deep research" with a telescope icon, and "Model council" with a judge's gavel icon. The "Model council" entry includes a teal "Max" badge and a lock icon, indicating it is an exclusive feature for high-tier subscribers.

 

Or these →  A screenshot of an AI model selection dropdown menu in May 2026. The list includes GPT-5.4, GPT-5.5 (labeled "Max" with a lock), Gemini 3.1 Pro, Claude Sonnet 4.6, and Claude Opus 4.7 (also labeled "Max" with a lock). Each model is accompanied by its respective brand logo—the OpenAI coil, the Google Gemini star, and the Anthropic sunburst.

 

Here is more information about their different plans - https://www.perplexity.ai/help-center/en/articles/11187416-which-perplexity-subscription-plan-is-right-for-you

In case you just want the pricing, the Max plan is $200/month or $2000/year.

 

Hope that helps

~ Damien

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