When launching a new marketing idea, start small.
Testing campaigns with a limited budget or audience lets you gauge what works before committing more resources.
For example, run a small Facebook ad targeting a single city or test a new email format with a small segment of your list.
Track key metrics like clicks, conversions, or engagement.
If it works, scale it up. If not, refine and test again. Use of A/B testing is helpful here, too (read more on Marketing Quick Tips 4)
This approach reduces risk and ensures you’re investing in strategies with proven results.
Marketing isn’t about guessing—it’s about learning and adapting.
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