If you run a business with a physical location, optimizing for local search is essential.
Local SEO helps people in your area find you more easily.
- Claim Your Business Listings: Start with Google My Business, Bing Places, and Yelp.
- Use Location-Specific Keywords: Incorporate your city or neighborhood into your website and blog content (e.g., “best coffee in Seattle”).
- Encourage Local Reviews: Reviews signal to search engines that your business is trustworthy and relevant to the area.
Local SEO ensures you connect with the customers who are closest—and most likely—to visit.
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