Marketing Quick Tips 19: Harness the Power of Local SEO

If you run a business with a physical location, optimizing for local search is essential. 

Local SEO helps people in your area find you more easily.

1. Claim Your Business Listings: Start with Google My Business, Bing Places, and Yelp.
2. Use Location-Specific Keywords: Incorporate your city or neighborhood into your website and blog content (e.g., “best coffee in Seattle”).
3. Encourage Local Reviews: Reviews signal to search engines that your business is trustworthy and relevant to the area.

Local SEO ensures you connect with the customers who are closest—and most likely—to visit.