Marketing Quick Tips 27: Test Different Content Formats

Not all audiences consume content the same way. Case in point, I prefer to read content (without the distraction of ads and moving objects), while Damien prefers to watch videos.

Experimenting with formats helps you find what works best for your followers.

1. Mix It Up: Try blogs, videos, infographics, podcasts, and carousels.
2. Track Engagement: Use analytics tools to see what gets the most likes, shares, or comments.
3. Repurpose Across Formats: Turn a blog post into a short video or create an infographic based on key points (see Marketing Quick Tip #6).

Diversifying content keeps your marketing fresh and ensures you’re reaching people in their preferred format.