Let’s zoom in on micro-influencers (those with 1,000 to 50,000 followers) and why they’re the next big thing for building trust (see Marketing Quick Tips #33 for general tips on working with influencers).
Here’s the key: micro-influencers feel more relatable and genuine to their audience. That authenticity makes them ideal for creating social proof—a concept we explored back in Marketing Quick Tips #28.
Why it works
- Micro-influencers typically have higher engagement rates than big-name creators.
- Their followers view their recommendations as trusted, real-life endorsements.
- They're more affordable and often open to creative collaborations.
Try This Out
- Use platforms like Heepsy or Collabstr to find influencers in your niche.
- Look for quality engagement, not just follower count.
- Start with low-lift partnerships like product gifting, unboxing videos, or co-branded posts.
When a micro-influencer shares your product with their audience, it acts as a powerful form of social validation, especially for first-time buyers.
Think of it as social proof on steroids, delivered straight to a warm audience.
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