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Why Big Goals Fail (And Tiny Wins Take the Crown)

Brewed Down

We love big goals—massive changes, overnight success, instant results. But in The Age of Micro, I look into why thinking smaller is the smarter move:

  1. Small Wins Build Big Momentum – Micro-changes feel doable, which means you actually start (and keep going).
  2. Your Brain Loves Quick Rewards – Big goals overwhelm; tiny progress keeps you motivated.
  3. Sustainability Beats Intensity – A little every day is better than a lot once in a while.
Forget the all-or-nothing mindset. Small, consistent steps are the real game-changer.
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