Not all content needs an expiration date. Evergreen content—posts that remain relevant over time—can drive traffic and engagement long after they’re published.
Examples of evergreen content include:
- How-to guides
- FAQ
- Beginner tips
- Industry-specific glossaries.
These pieces answer common questions your audience has year-round (and can even be repurposed to create other content, such as short-form videos).
To make your evergreen content truly effective, keep it updated.
- Refresh statistics
- Add new insights
- Tweak examples to ensure it stays accurate.
Share these pieces regularly on your platforms to extend their lifespan.
Evergreen content is like planting a tree—it grows and benefits your audience for the long haul.
(Side Note: It is a complete coincidence that this post ended up being posted on Christmas LOL)
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