Marketing Quick Tips 29: Decode Marketing Buzzwords - Part V

Ready for the fifth set of marketing buzzwords? 

Terms to Know:

1. Engagement Rate:
   Measures interaction with your content (likes, comments, shares) relative to your audience size. It’s a key social media metric.
2. UGC (User-Generated Content):
   Content created by your customers or followers, like reviews or social media posts. Sharing UGC builds trust and community.
3. Funnel:
   Represents the customer journey, from awareness to purchase. Marketers aim to move users through each funnel stage efficiently.
4. ROI (Return on Investment):
   Measures the profitability of a marketing effort by comparing its revenue against its cost.
5. Social Proof:
   The phenomenon where people follow the actions of others. Positive reviews and testimonials are powerful social proof.

Apply these to impress your team—or, better yet, drive results.