Social media isn’t just for engagement; it’s a powerful sales channel.
Platforms like Instagram, Facebook, and TikTok now offer built-in shopping features that let customers buy directly from your posts and live streams.
How to make the most of social commerce:
- Use shoppable posts – Tag products in your images and videos so users can purchase instantly.
- Host live shopping events – Engage with your audience in real-time while showcasing products.
- Optimize for mobile – Most social shopping happens on phones, so ensure seamless navigation.
Social media is evolving into a marketplace—make sure your brand is ready! (See Marketing Quick Tip #8 for short-form video strategies.)
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