I used to chase followers like they were golden tickets (I mean, wouldn't you if they led you to Oompa Loompas?? But, sadly, they don't....). Now I care more about who sticks around after they click.
The more boring and functional the metric, the more it matters.
Give me:
- A client who refers me to three more
- An email reply that says, “This changed how I think”
- A 90% course completion rate
That’s the stuff that moves a business forward. Not likes. Not reach. Not “impressions” (what does that even mean, anyway? Like, isn't that the horrible thing the dentist does??).
What works: Proof. Progress. People who stay.
What doesn’t: Posting just to prove you’re alive online.
If the metric doesn’t reflect value, it doesn’t deserve your energy. Focus on what builds trust, not what just builds charts.
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