Simon Sinek says to Start with Why. Some people prefer to start with Oops.
The “free forever” crowd skipped right to the sequel: Start with Why People Are Unsubscribing.
Integrity isn’t a limited-time offer. If you make promises, you don’t get to revoke them like expired coupons for ethics.
Loyalty is earned through consistency, not “surprise billing.” (Pretty sure that’s also the motto of Hell.)
If your “why” can’t survive a budget spreadsheet, you never had one...you had a pitch deck in drag.
Own it.
Fix it.
Stop pretending it’s leadership when it’s spin.
Comments