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AI Quick Tips 268: Create social media content with Google Pomelli (no design team needed)

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AI Quick Tips

Google Labs has a new tool, called Pomelli, that promises to “easily generate on-brand content for your business”.  

There are a few things that I think that you should know upfront -

  • Pomelli is part of Google Labs and is still in beta
    • This means that they are testing it.  It may change drastically or they may decide to get rid of it.
  • It is currently available in English only
  • It is only available in the United States, Canada, Australia, and New Zealand
  • It is only available on the web (no mobile application)
  • You must have a web site


If you are still interested, let’s keep going.  

Prefer video? Watch here:


There are 3 steps to Pomelli

  1. Create your “Business DNA”
  2. Generate social media campaign ideas
  3. Create/Edit/Download marketing assets

A screenshot of the Pomelli application's welcome screen. The screen outlines a three-step process for generating social media campaigns. The steps are: 1. Generate Business DNA (icon of a DNA strand), 2. Get campaign ideas (icon of a megaphone), and 3. Generate creatives (icon of sparkling stars). A call-to-action button at the bottom reads, "Let's go!" This image introduces a tool for creating on-brand social media campaigns.

In more detail…

Create your “Business DNA”

You start by providing your website’s URL, and Pomelli will extract elements for your profile.  “Business DNA” is their name for a style guide/brand guide/marketing guide.  They capture things like

  • Logos
  • Brand colors
  • Fonts
  • Tone
  • Visual style

 

A screenshot of the Pomelli interface prompting the user to input a website URL. The field contains www.thoughtsbrewing.com, and a button below says "Continue." This image shows the initial step of entering business data for analysis.

A screenshot of the Pomelli interface displaying the Business DNA generation process. Text indicates the tool is "researching and analyzing your business," currently "Determining your visual aesthetic." A live preview shows a screenshot of the thoughtsbrewing.com website being analyzed.

A screenshot of the Pomelli interface displaying the generated Your Business DNA for "Thoughts Brewing, LLC." The page shows the analyzed results for Logo, Fonts (Playfair Display, Raleway), Colors, Tagline, Brand values, and a variety of Images extracted from the website.

Generate Social Media Campaign Ideas

Your “Business DNA” is used to create marketing campaign ideas for your business.  You can start with your own ideas or let their AI tools suggest things for you.

A screenshot of the Pomelli interface home screen. It has a text input field to "Describe the campaign you want to create." Below this are three sample campaign suggestions based on the user's "Business DNA," all featuring an image of a small robot and titles like "Stop Drowning in Busywork" and "Stop Doing The Busywork." This image shows the AI-generated campaign ideas.

A screenshot of the Pomelli interface displaying a series of Campaign creatives generated by the AI. There are five vertical card designs with promotional text related to AI, automation, and system implementation, such as "AI Isn't Magic. It's Automation." and "System 1: Taming Customer Inquiries." This shows the final marketing assets created by the AI.

Create/Edit/Download Marketing Assets

What it creates depends on the prompts and outputs from the previous step. Generally speaking, it creates assets like -

  • Ads to use on social media platforms
  • Email graphics
  • Website promotional images


You can edit the output within the Pomelli application

A screenshot of an AI-powered design interface. On the left, a vertical preview of a social media creative is displayed, titled "Stop Guessing About AI" with an icon of a head containing books, and a "Get The Guide" button. On the right, a customization panel allows editing of the Image preview, Header text, Font (Playfair Display), Color, Size, Height, and other elements like Description and Call To Action. This image demonstrates an AI tool for generating and customizing marketing creatives.

You can change -

  • The header/title
  • Font color/size
  • Image
  • Description
  • CTA
  • Aspect ratio
  • Etc.

It doesn’t have as many customization options as something like Canva but that might be a positive if you don’t have a dedicated design team and find tools like Canva overwhelming.  Pomelli can also be good at creating ideas and rough draft quickly if you do have a design team that can further refine things.


It’s free (for now), it’s fast, and it’s very straightforward.

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Most people don’t. Then they ask us later how we did that cool AI thing we showed in the video.

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