BizTech Q&A 86: Clarify what your business does

Answering your questions about business and technology

Question

How can I use AI to communicate what we do to people who don’t know anything about us?
~ Nate

Answer

Hello Nate,

You can use an AI chatbot to interview you.

There are lots of ways to do this.

Here’s one -

• • Go to your favorite chatbot (i.e., Gemini, ChatGPT, Claude, Perplexity)
    • If you don’t have one, then go to chatgpt.com (It’s more forgiving than others)
  • Put in this prompt

I don’t know how to communicate what our business does to people who don’t know about us. Your task is to ask me questions to gather context and then give me at least 3 suggestions about how we can describe our business (1 straightforward, 1 funny, and one out of left field). The audience that we will be talking to is [who is your audience]

• • If you get back something that is close, modify it and use it
  • If you don’t get anything usable, send a follow up prompt that highlights what you like and what you don’t like. Then ask the model to try again with that new information

Continue this process until you are good to go (or you run out of patience).

Hope that helps.

~ Damien

P.S. We have a separate blog post about doing this, in case it helps.

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