---
title: "Book Brew 122: 40 Newsletters Walked Into My Inbox… Only 16 Survived"
description: Newsletters offer fresh perspectives and creativity boosts, but many fail to deliver consistently. Discover why trust and follow-through are essential for maintaining brand integrity.
image: https://thoughtsbrewing.com/hubfs/Mindful%20Musings.jpg
---

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# Book Brew 122: 40 Newsletters Walked Into My Inbox… Only 16 Survived

 June 16, 2025

![Picture of Danielle Price Griffin](https://app.hubspot.com/settings/avatar/31045232924d123af765cd9b1925a9ce) [Danielle Price Griffin](https://thoughtsbrewing.com/blog/author/danielle)

![Book Brew](https://thoughtsbrewing.com/hubfs/Mindful%20Musings.jpg)

Every Sunday, I sit with coffee and curiosity, flipping through newsletters like a deck of mental flashcards.

For the past two years, I have subscribed to ***a lot*** of newsletters.  I spend about an hour each week reading them and jotting down the insights in my journal.

Last week, I traveled to Pennsylvania to help my mom with some fun projects (likely a blog post on that soon), which meant I had two weeks’ worth of newsletters to catch up on. As I dove into them yesterday, something connected so strongly that I stopped mid-read and posted about it on [Typeshare](https://typeshare.co/daniellegriffin).  

A follower writer commented back and eventually asked which newsletters I subscribe to.  I couldn’t list them off the top of my head since there are so many, so I opened up my email and looked - and I was ***shocked!***

## 😳 Out of 40+ Newsletters, Only 16 Are Still Showing Up

At this point in life I shouldn’t be floored when people don’t live up to their promises, but shit., almost 40% didn’t follow through.

![Quote (4)](https://thoughtsbrewing.com/hs-fs/hubfs/Quote%20(4).png?width=150&height=150&name=Quote%20(4).png)

***“Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.”***

Simon Sinek

## Why I Subscribe in the First Place

So, why do I even bother with newsletters? Here’s what I’m looking for:

- **New Perspectives** – Living in a thought bubble is a creativity killer.
- **Genuine Interest** – If I liked what you wrote once, I probably want more.
- **Idea Synthesis** – Repetition across voices helps concepts stick.
- **Discoverability** – I love when writers share who and what they’re learning from.
- **Style Study** – Each writer’s rhythm is different, and I learn from that.
- **Platform Research** – It helps us advise clients better when we see real newsletter workflows from the subscriber side.

## Dear Business Owner: Don’t Ghost Your List

![Quote (4)](https://thoughtsbrewing.com/hs-fs/hubfs/Quote%20(4).png?width=150&height=150&name=Quote%20(4).png)

***“Do not leave your reputation to chance or gossip; it is your life’s artwork, and you must craft it, hone it, and display it with the care of an artist.”*** 

Robert Greene

If you’re running a business, here’s the takeaway: **Deliver on what you promise.**

Things change, life happens, strategy pivots. That’s completely okay.

But disappearing without notice? That’s not okay. It's the digital equivalent of ghosting, and let’s be honest…ghosts deserve better PR.

![Quote (4)-1](https://thoughtsbrewing.com/hs-fs/hubfs/Quote%20(4)-1.png?width=150&height=150&name=Quote%20(4)-1.png)

***“Principles are what allow you to live a life consistent with those values. Principles connect your values to your actions.”*** 

Ray Dalio

Do your values and actions align? 

## Ponder This

1. What do your follow-through habits say about your brand integrity?
2. If your favorite creator disappeared tomorrow, how would it impact your trust in them?
3. Are you over-promising because you haven’t clearly defined what you’re capable of delivering?

### Books

- The 48 Laws of Power - Robert Greene
- Start with Why - Simon Sinek

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