Thoughts Brewing Blog

You’ve decided that you are ready to start a business.  Then you realized that you don’t know how to start starting a business.

Google Workspace is a collection of productivity tools that live in the cloud and help you and your team get things done. There are a lot of tools and the list grows all the time so it can be difficult to know where to start. Hopefully we will be able to help you with...

There are a lot of reasons to create a business plan, including:

I know I am not alone in thinking that our world is now full of constant distractions, mostly digital (even as I am sitting here there is the distraction of the email notification indicator, a Roomba doing its thing, and the noise of a TV in the distance).

If you’ve gone through the last two posts about segmenting your market, the optional next step is to use the data to create a persona.  

As this theme is about simplicity and practicality, I will leave it to speak for itself.

Continuing the discussion from the last post, once you have your market’s demographic data, the next logical step is to gather psychographic data.

Dive into the Quote Vault with me to swim in these words of wisdom and perspective.

I define marketing as getting people to care about what you are doing.  This is intentionally broad and can include products, services, ideas, causes, etc.  Really anything that can be sold.

I love listening to audiobooks while I’m driving. It is something I have been doing for decades—yep, I started listening to audiobooks when they were on CD—and since I use that time in the car to learn new things, I have been able to consume hundreds of books over the...