I like to use AI tools like Gemini, ChatGPT, etc. for tasks that I know how to do well.  Really well.

You know that feeling when you open ChatGPT……and then immediately forget why you did?

Or when you do remember, and you type what you think is a decent prompt.And it answers… sort of. Like it overheard your question from three rooms away.

If you’ve never heard of the Feynman Technique, it focuses on having you teach something simply (as if explaining it to a child) and identifying gaps in your knowledge.  

You don’t need a full creative team to generate killer marketing ideas. 

We get asked this question a lot, and we see it even more often out in the wild.

Remember the first time a video game taught you something real?

If you know what this image is and remember it fondly, you are my people and we can be friends.

Using modern AI tools like ChatGPT, Gemini, Copilot, etc. is a skill (a lot of skills actually).  That means that you will not be good initially, AND that you can get better, but you have to put in work.  

1. Contextual Adaptation: AI chatbots can reshape traditional advice to fit your specific situation.

1. Simplified Summaries: Complex ideas are distilled into clear, actionable insights with tools like ChatGPT.​

1. Relevant Analogies: AI chatbots can replace outdated examples...

This is a common reason why people refuse to use AI tools like ChatGPT.

You ever stare at a blank doc and think, “I should know how to do this by now”?