If you’ve figured out who your potential customers are then one of the next steps is to figure out what challenges they have.

I have written two blog posts (Book Brew 33 and Book Brew 66….too bad this one isn’t #99 for a cool pattern—though I suppose 76 is still a neat number... if you squint.) on the topic of empathic listening and effective communication, so you would think I have said all...

I found some interesting contrasts in business advice today that I initially took as conflicting advice. However, after pondering it a bit, I realized that the advice compliments, not conflicts.  

There’s a lot to marketing and there’s a lot to social media.  Naturally, there is a lot to social media marketing. 

You quit your job.  You started the business.  You did the market research.  You identified your avatar.  You created your product.  Now, all you have to do is sit back and collect your millions.

If you have a basic understanding of what people want, you can craft your marketing messages to appeal to them.  

Mark Manson is a self-help author who has written multiple best-selling books.  I’ve gotten a massive amount of useful information from him over the years, and I’d like to share some of it with you today. 

What do you mean you don’t track your finances?

Have you recently been promoted and now have to officially lead others for the first time?  Have you been in a management position for a while and you’ve realized that you are expected to have a new skill-set that nobody actually told you about?

You’ve decided that you are ready to start a business.  Then you realized that you don’t know how to start starting a business.