Every project has that awkward, messy middle stage. Not good enough to show anyone, not bad enough to trash.

Answering your questions about business and technology

Question

We are in the planning stages of our 2026 marketing strategy and would like to use AI tools to help us with the process but aren’t sure where to start.~ Wanda

Most people treat ChatGPT and Gemini like slot machines. Type in a request, cross your fingers, hope for a jackpot.

Answering your questions about business and technology

Question

We need to create a visual brand guide for our organization.  As we grow, we need to ensure that our brand is being handled properly across locations and teams.  How can we use AI tools to get started with this?...

ChatGPT’s Deep Research agent has gotten a facelift and feature change.

Ever ask ChatGPT to write something and think, “Wow, this sounds like a corporate press release I’d never send!”?

Answering your questions about business and technology

Question

We want to find out if a CRM is right for us, how to choose one, and how to get started.  How can we use AI tools for this?~ Bert

Using ChatGPT just for drafting text is like hiring Ryan Reynolds and asking him to babysit your ficus. Sure, he could do it. But why waste the hilarious talent on your ficus?

One of the positives of all these AI tools like Gemini, ChatGPT, and Claude is that you can learn any topic that you want.