The Influence of Social Proof

The thread I seem to be following today concerns how we are influenced by social proof and how illogical we are as a species.

A friend mentioned that her annual local stream cleanup happened yesterday, and the woman who organized it stacked...

Understanding the Fourfold Pattern

The Fourfold Pattern in Thinking Fast and Slow really brought the last few chapters together nicely. It organizes the high probability (certainty effect) and low probability (possibility effect) with gains and losses.