What do you mean you don’t track your finances?

You’ve decided that you are ready to start a business.  Then you realized that you don’t know how to start starting a business.

There are a lot of reasons to create a business plan, including:

If you’ve gone through the last two posts about segmenting your market, the optional next step is to use the data to create a persona.  

Continuing the discussion from the last post, once you have your market’s demographic data, the next logical step is to gather psychographic data.

I define marketing as getting people to care about what you are doing.  This is intentionally broad and can include products, services, ideas, causes, etc.  Really anything that can be sold.

When someone decides to give you money for a product or service that you are selling, it is usually good practice to send them some type of welcome email.

Superheroes get all the glory and notoriety.  Maybe they should, they do save the world blah blah blah.

Ah cover letters.  I never liked writing them when I was applying for jobs.  I never liked reading them when I was making a hiring decision.  To be fair, I didn’t read most of them…

Many business professionals say that “accounting is the language of business.”  I don’t know if that is true.  But it kinda seems to be so I will go with it.