AI isn’t just for content generation, it can personalize entire marketing journeys.

If you're posting on social media just to get something back, disappointment is only a scroll away.

Let’s zoom in on micro-influencers (those with 1,000 to 50,000 followers) and why they’re the next big thing for building trust (see Marketing Quick Tips #33 for general tips on working with influencers).

Tired of low open and click rates? Interactive emails might be your new secret weapon.

Designing and launching LinkedIn ads just got easier.

Eco-conscious consumers are prioritizing brands that align with their values. 

Experiential marketing is on the rise, as small businesses look for unique ways to create lasting impressions through in-person interactions. 

With more people using AI tools like Alexa, Siri, and Google Assistant, voice search optimization is crucial. 

Every Sunday, I sit with coffee and curiosity, flipping through newsletters like a deck of mental flashcards.

Customers now expect a seamless blend of online and offline shopping.