The more you know the language of marketing, the more confident you’ll feel navigating it. Here’s the next set of must-know terms.

Want to grow your social media following and engagement quickly? If done well, a giveaway can be a simple, cost-effective strategy.

Let me tell you of my tale of Facebook jail.

The first email your subscribers receive sets the tone for your relationship. 

Feeling overwhelmed by marketing jargon? Here’s part two to level up your lingo.

If you run a business with a physical location, optimizing for local search is essential. 

I don’t like goal-setting any more than you do, but it can be helpful, and it’s usually required.  Use this prompt to get started using an AI tool to help  -

Most visitors don’t convert on their first visit to your site—but that doesn’t mean they’re lost forever. Retargeting ads can help you re-engage these potential customers.

Here is a template that you can use to, hopefully, increase your business’ brand awareness -

Ever felt like marketers are speaking a different language? Understanding key terms can demystify the world of marketing and help you stay ahead.