Quotes from Eugene Schwartz
Eugene Schwartz is a legendary direct-response advertiser. If you do anything with marketing, advertising, copywriting, etc., you are probably using one of his strategies or tactics.
Quotes from Edward deBono
Edward de Bono (Six Thinking Hats, Lateral Thinking, so many other books) was brilliant and creative. If you don’t know who he is then I recommend looking him up. Any introduction that I would put together won’t do him justice.
Leadership Skills They Won't Teach You When They Promote You
Have you recently been promoted and now have to officially lead others for the first time? Have you been in a management position for a while and you’ve realized that you are expected to have a new skill-set that nobody actually told you about?
Book Brew 66: Listen Like You Mean It
Do we ever really listen anymore? Truly, deeply, connected listening? Not listening while doomscrolling, not while the TV is on or music is playing, not while multitasking, but being totally and fully present for the person you are communicating with? We seem to have lost...
AI Quick Tips 52: Evaluate using the 6 Thinking Hats
To say that I am a fan of the 6 Thinking Hats would be an understatement. If you aren’t familiar with it, check out this post.
Book Brew 41: Thinking Outside the Box
Have you ever found a different way to approach a problem? Damien and I are always on the lookout for new ways to find solutions. One of the methods we implemented a year or so ago was the use of lateral thinking which looks to solve problems through an indirect and...
Checklist: GROW Coaching Model
Effective coaches don’t have all the answers or solve their clients’ problems. They ask the right questions to empower their clients to find the solutions themselves.
The GROW coaching model is a framework for those types of questions.
“GROW” represents the sections -...
Book Brew 12: Expanding Decision-Making Strategies and Perceptions
Enhancing Decision-Making with The 6 Thinking Hats
About a year ago, Damien found Edward de Bono’s work on The 6 Thinking Hats for decision-making strategy. We implemented our own process within the business and have found it very useful when making big decisions (even for...
A 4-Step Process to Help Manage Your Time
It’s common to feel like there aren’t enough hours in the day to get everything done.
You have an endless task list and hope that you can cross off more things than you add.
It may help to think about whether you are trying to be efficient or effective. Here is a quick...
Content Creation Framework Series - The 4P Approach
The 4P Approach is a decades-old copywriting framework that can easily be applied to audio and video content.
The 4 P's are:
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