There seems to be an increasing divide amongst so many different groups. This group is for women only; that group is for C-Suite executives only; the other group is for people in this town only; and so on. While I recognize that there is a place for creating community...

I wasn’t going to write a post about this because I mistakenly thought the information was widely available, known, and accepted by business owners. However, just over the past week, I have seen countless posts and messages in various business groups from business owners...

If you want to have a mission statement but you also have 50 things that are more important, use an AI chatbot like Gemini, Perplexity or ChatGPT to do most of the work.

Damien and I have had many conversations about our upbringings and how vastly different they were. In one of our recent conversations, we got on the subject of how those around us, while we were growing up (and in some cases even still today), tend to put up walls. We were...

If you’ve figured out who your potential customers are then one of the next steps is to figure out what challenges they have.

I have written two blog posts (Book Brew 33 and Book Brew 66….too bad this one isn’t #99 for a cool pattern—though I suppose 76 is still a neat number... if you squint.) on the topic of empathic listening and effective communication, so you would think I have said all...

I found some interesting contrasts in business advice today that I initially took as conflicting advice. However, after pondering it a bit, I realized that the advice compliments, not conflicts.  

There’s a lot to marketing and there’s a lot to social media.  Naturally, there is a lot to social media marketing. 

You quit your job.  You started the business.  You did the market research.  You identified your avatar.  You created your product.  Now, all you have to do is sit back and collect your millions.

If you have a basic understanding of what people want, you can craft your marketing messages to appeal to them.