We’ve all opened a project folder we got pulled away from two weeks ago and instantly thought, “WTAF was I even trying to do here?!?”

1️⃣ Tiny Decision, Big Spiral.

“What should I eat?” becomes an existential crisis about purpose and destiny. (no, just me??)

A client once told us: “I tried ChatGPT. It gave me such boring text I had to close the tab and I never went back.”

We've been living in the Wild West of AI for the last few years. No sheriffs, no rules, no gatekeepers. You want to call upon a model that can write your marketing copy, summarize your documents, generate code, or help you with things that probably shouldn't be that easy?...

1. Admit your control issues. If you’ve ever said, “It’s faster if I do it myself,” you’re the problem.

This post is about saying less.

Ever spend three hours researching the "perfect" toaster?

There is a concept in behavioral psychology called self-serving bias.

Simon Sinek says to Start with Why. Some people prefer to start with Oops.

I spent close to a decade working for the National Recreation and Park Association, which meant spending a lot of time with the people who manage golf courses, you know, the ones dealing with irrigation systems, water bills, environmental compliance, and the unglamorous...