The 4P Approach is a decades-old copywriting framework that can easily be applied to audio and video content.

The 4 P's are:

The AIDA framework can be used to guide a prospect from not knowing about you (cold lead) through making a purchase (conversion).

“AIDA” is an acronym that represents the four stages:

Justin Welsh’s 30-30-30 Method can be used to attract more of your target customers and grow your business.

I recently discovered this method and will break it down in this post.

Clarity over Creativity

Focus more on writing something that your reader understands than trying to be clever.

I was introduced to the four stages of competence as a teenager, and I’ve used them to guide me while building hundreds of skills and even mastering a few.

Change management is a structured process for planning, implementing, and reviewing any adjustments to business operations.

It can be a fairly involved process for larger companies and most have systems and personnel dedicated to the process. It can be seen as challenging...

So many of us get to the end of the day and wonder where the time went. We feel like more should have gotten done and that there are more tasks on the list than when the day started. We’re also not making any progress on things that matter (i.e., growing the business,...

Having a business can seem like a never-ending cycle of too many things to do.

It’s easy to get pointed in the wrong direction about anything these days because there is so much information out there.

Once you make the sale, you are done, right?  Of course not.  Making the sale is the starting line.