Marketing doesn’t have to cost a fortune. Especially if you run a tiny team or solo venture.

Ever spot a weird bug, a cool plant, or a colorful bird that looks like something out of a Harry Potter book and wish you knew what it was, without needing a degree in zoology and botany?

We've all been there: receiving sound advice yet choosing to sidestep it.

This puzzling behavior often stems from cognitive biases and emotional factors.​

Understanding Our Resistance to Good Advice

• Behavioral Biases: Our inherent biases can lead us to resist beneficial...

You know that feeling when you open ChatGPT……and then immediately forget why you did?

Or when you do remember, and you type what you think is a decent prompt.And it answers… sort of. Like it overheard your question from three rooms away.

You don’t need a full creative team to generate killer marketing ideas. 

Remember the first time a video game taught you something real?

If you know what this image is and remember it fondly, you are my people and we can be friends.

1. Contextual Adaptation: AI chatbots can reshape traditional advice to fit your specific situation.

1. Simplified Summaries: Complex ideas are distilled into clear, actionable insights with tools like ChatGPT.​

1. Relevant Analogies: AI chatbots can replace outdated examples...

You ever stare at a blank doc and think, “I should know how to do this by now”?

Marketing speak can get overwhelming fast. 

“Reputation is the cornerstone of power.” - Robert Greene