We love a good excuse to celebrate, and today we’ve got a great one—our CEO Damien has been named Herndon’s 2025 Local Business Person of the Year through Alignable! 

Want to make your audience feel involved? Polls are a simple, engaging way to boost interaction and gather insights.

Here are five new marketing terms to master:

Do vanity metrics serve any purpose?

Welcome to the next edition of Quote Vault and the 100th edition of the Book Brew series!  The very first Book Brew post was launched almost exactly a year ago.  Thank you for joining me on this journey of insights!

Looking to grow your brand’s visibility? Partnering with influencers can amplify your voice and introduce your products to new audiences.

One of the biggest missteps I have seen with small business owners is trying to wear every hat themselves.  Some even tout the busyness as a badge of honor - it’s not and is a clear path to burnout (some of this is covered in Book Brews 59 and 96). As Greg McKeown so...

Winning new customers is great, but turning them into loyal, repeat buyers is where long-term success lies.

Want your customers to feel like you truly understand them? Personalization is the way to connect on a deeper level and stand out from generic messages.

“And if you’re waiting for unanimous approval, you’re never going to ship that important work.”  What a great reminder to have from Seth Godin in his 01/12/2025 blog post.