Thoughts Brewing Blog

Exploring the Endowment Effect

The Endowment Effect is the section I finished today in Thinking Fast and Slow, and it talks about loss aversion (similar to the section I’m reading in Influence).  

Last year, Damien introduced me to Dan Sullivan’s ABC Model, which is a method to help you shift your time, energy, and focus on activities that fascinate and motivate you, rather than ones that are irritating or just okay. We both liked the model so much that we adopted...

I’m thrilled to introduce a new series to our blog called Book Brew. As part of my ongoing commitment to personal and professional growth, I’ve been diving into a variety of thought-provoking books and capturing the insights I glean along the way. This series is my way of...

It’s common to feel like there aren’t enough hours in the day to get everything done.

You have an endless task list and hope that you can cross off more things than you add. 

It may help to think about whether you are trying to be efficient or effective. Here is a quick...

I recently listened to a podcast in which Justin Welsh explained his framework for starting and growing your first stream of income.

“Stream of income” doesn’t have to mean a “business,” but it usually does, and the steps still work.

Even if you already have a business,...

The 4P Approach is a decades-old copywriting framework that can easily be applied to audio and video content.

The 4 P's are:

The AIDA framework can be used to guide a prospect from not knowing about you (cold lead) through making a purchase (conversion).

“AIDA” is an acronym that represents the four stages:

Justin Welsh’s 30-30-30 Method can be used to attract more of your target customers and grow your business.

I recently discovered this method and will break it down in this post.

Clarity over Creativity

Focus more on writing something that your reader understands than trying to be clever.

I was introduced to the four stages of competence as a teenager, and I’ve used them to guide me while building hundreds of skills and even mastering a few.