You probably don’t have enough time to watch all of the online videos that you want to watch.  I know I don’t.

These days, virtual meetings are as common (or more common) than in-person meetings.  Remote teams, global teams, no office space, etc., all contribute to groups needing a way to share information in real-time.

When using an AI tool like ChatGPT, sometimes you want to have more detailed responses, expand on ideas, or switch to a different aspect of the topic(s).

Sometimes, when you read something, you just don’t get it.  Maybe you are tired.  Maybe they are trying too hard to sound smart.  Maybe something else.  

What do you mean you don’t track your finances?

You’ve decided that you are ready to start a business.  Then you realized that you don’t know how to start starting a business.

There are a lot of reasons to create a business plan, including:

If you’ve gone through the last two posts about segmenting your market, the optional next step is to use the data to create a persona.  

Continuing the discussion from the last post, once you have your market’s demographic data, the next logical step is to gather psychographic data.

I define marketing as getting people to care about what you are doing.  This is intentionally broad and can include products, services, ideas, causes, etc.  Really anything that can be sold.