If you’ve gone through the last two posts about segmenting your market, the optional next step is to use the data to create a persona.  

Continuing the discussion from the last post, once you have your market’s demographic data, the next logical step is to gather psychographic data.

I define marketing as getting people to care about what you are doing.  This is intentionally broad and can include products, services, ideas, causes, etc.  Really anything that can be sold.

I love listening to audiobooks while I’m driving. It is something I have been doing for decades—yep, I started listening to audiobooks when they were on CD—and since I use that time in the car to learn new things, I have been able to consume hundreds of books over the...

When someone decides to give you money for a product or service that you are selling, it is usually good practice to send them some type of welcome email.

AI tools like ChatGPT are highly flexible (for certain tasks).  You can adjust the structure and type of answer you receive by slightly changing the prompt.

Superheroes get all the glory and notoriety.  Maybe they should, they do save the world blah blah blah.

Ah cover letters.  I never liked writing them when I was applying for jobs.  I never liked reading them when I was making a hiring decision.  To be fair, I didn’t read most of them…

Many business professionals say that “accounting is the language of business.”  I don’t know if that is true.  But it kinda seems to be so I will go with it.

Explaining stoicism is WAY outside the scope of this post.  You can use ChatGPT to tell you all about it, though.  So this is kind of two tips in one.