To say that I am a fan of the 6 Thinking Hats would be an understatement.  If you aren’t familiar with it, check out this post.

Have you ever found a different way to approach a problem? Damien and I are always on the lookout for new ways to find solutions. One of the methods we implemented a year or so ago was the use of lateral thinking which looks to solve problems through an indirect and...

Effective coaches don’t have all the answers or solve their clients’ problems.  They ask the right questions to empower their clients to find the solutions themselves.

The GROW coaching model is a framework for those types of questions.

“GROW” represents the sections -...

Enhancing Decision-Making with The 6 Thinking Hats

About a year ago, Damien found Edward de Bono’s work on The 6 Thinking Hats for decision-making strategy. We implemented our own process within the business and have found it very useful when making big decisions (even for...

It’s common to feel like there aren’t enough hours in the day to get everything done.

You have an endless task list and hope that you can cross off more things than you add. 

It may help to think about whether you are trying to be efficient or effective. Here is a quick...

The 4P Approach is a decades-old copywriting framework that can easily be applied to audio and video content.

The 4 P's are:

The AIDA framework can be used to guide a prospect from not knowing about you (cold lead) through making a purchase (conversion).

“AIDA” is an acronym that represents the four stages:

Justin Welsh’s 30-30-30 Method can be used to attract more of your target customers and grow your business.

I recently discovered this method and will break it down in this post.

Clarity over Creativity

Focus more on writing something that your reader understands than trying to be clever.

Do we even have our own thoughts anymore?  Or do we spend too much time consuming and not enough time thinking? In a sense, becoming thought zombies.