We hear this all the time. 

Most people treat ChatGPT like a writing tool.

If you’ve ever searched for “best ChatGPT prompts,” you’ve probably ended up with a giant list of copy-paste templates that don’t actually work.

If you read through Google’s Gemini API docs then you have probably already seen most of what will be in this post.  After thinking about it, most people don’t read through Gemini’s API docs and, I would guess that, a lot of people don’t even know what API docs are.

One of the biggest lies about AI? That everyone else already knows how to use it.

Ever start writing something and immediately regret your life choices?

Most people that use AI tools have figured out that the tools can create more content faster than a human can.  The people that are getting the best returns on their time are creating systems that can be repeated and scaled.  They combine human and AI resources.  

It doesn’t understand your business. Or your audience. Or what matters most to you.

Organizing your thoughts.

Current Way of Thinking

“What can I do with AI chatbots?”