Evaluating the Price of Goals

Yesterday, we discussed some changes one of our clients wants to make to their business, and Damien asked, “What price are you willing to pay to reach your goal?”.

Understanding the Fourfold Pattern

The Fourfold Pattern in Thinking Fast and Slow really brought the last few chapters together nicely. It organizes the high probability (certainty effect) and low probability (possibility effect) with gains and losses. 

Reflections on Commitment and Consistency

I have read quite a bit since I last wrote, but unfortunately, I haven’t documented my insights. I am going to try to go back to some of my notes.

The information about Commitment and Consistency from Influence was very powerful....

Exploring the Psychology of Goals

If goals are reference points, since a goal is in the future and not achieving it is seen as a loss and exceeding it is seen as a gain, then we are more motivated by bad events than we are by good events. 

Exploring the Endowment Effect

The Endowment Effect is the section I finished today in Thinking Fast and Slow, and it talks about loss aversion (similar to the section I’m reading in Influence).  

Last year, Damien introduced me to Dan Sullivan’s ABC Model, which is a method to help you shift your time, energy, and focus on activities that fascinate and motivate you, rather than ones that are irritating or just okay. We both liked the model so much that we adopted...

I’m thrilled to introduce a new series to our blog called Book Brew. As part of my ongoing commitment to personal and professional growth, I’ve been diving into a variety of thought-provoking books and capturing the insights I glean along the way. This series is my way of...

Over the past several years, We have curated a list of fantastic outdoor locations for photography sessions.

In this era of everything being accessible on a digital screen, the importance of printing your family portraits has become a lost art.  Discover why printing the photos from your professional photography session is so important.

This is one of the most common questions we receive from our clients.  While Danielle claims no expertise in fashion - for years, her wardrobe consisted of scrubs and hiking clothes - we know how to make you look great in the images we will create together.