One of the biggest missteps I have seen with small business owners is trying to wear every hat themselves.  Some even tout the busyness as a badge of honor - it’s not and is a clear path to burnout (some of this is covered in Book Brews 59 and 96). As Greg McKeown so...

Winning new customers is great, but turning them into loyal, repeat buyers is where long-term success lies.

Want your customers to feel like you truly understand them? Personalization is the way to connect on a deeper level and stand out from generic messages.

“And if you’re waiting for unanimous approval, you’re never going to ship that important work.”  What a great reminder to have from Seth Godin in his 01/12/2025 blog post.

Practicality and efficiency come to life with these words, reminding us how tools and delegation shape the way we work and collaborate.

Connecting with niche communities helps you build deeper relationships with highly engaged audiences.

“‘Live within your means” in money and time.  Many people are in time debt that they would never accept on their balance sheet.”  In his weekly thought-provoking 1-minute read newsletter, Greg McKeown dropped this knowledge bomb that so many business owners need to hear.

Ready for the fifth set of marketing buzzwords? 

Seeing others enjoy and recommend your product can nudge potential customers toward a purchase. Social proof builds credibility and shows that your business delivers on its promises.

“Appreciate the art of thoughtful disagreement.”  This is one of Ray Dalio’s Principles, and wow, how that landed for me this week.